The method
I start with how you actually live.
Not how you wish your week looked. How it usually looks for real. That's where I find why you get stuck.
Coaching with Linus Thunberg
I coach ambitious people who want structure, strength, fat loss or a better relationship with food and training. I look at your real life first, then I build the plan and adjust it until it works.
A few spots at a time — so the weekly check-ins stay real. The first call is free and no-obligation.
Sound familiar?
You're not alone — and discipline isn't what you're missing.
Why me?
Coaching for people who want structure without restarting all the time.
I know what it feels like to try to do everything right and still feel like it doesn't stick. You train for a while. Eat better for a while. Get disciplined. Then life happens and you're back where you started.
I don't think the problem is always discipline. Very often the plan simply doesn't fit the person who has to live with it. It works when the week is perfect, but not when work, hunger, stress and the weekend show up.
That's why I want to understand your real life first. What do you eat? When do you lose control? What happens when you're tired? What happens on weekends? From there, I make it easier to choose right more often.
This isn't about becoming perfect. It's about finally stopping the restart cycle.
This isn't theory. I started training seriously at 20, lost 25 kg myself and built muscle back up — after trying most of the things that didn't work. Hybrid training, strength and conditioning together, is what I landed on. That's where the coaching came from: I want to help others get it right from the start, without the detours I took.
The method
Not how you wish your week looked. How it usually looks for real. That's where I find why you get stuck.
Training
I decide how often, how hard and what to do when your body or calendar pushes back. It doesn't need to be more complicated than that.
Nutrition
I make it clearer what to eat more of, what to stop overthinking and how to handle weekends without feeling like everything is ruined.
Coaching
That's usually where coaching matters most. Not when everything is easy, but when you miss, delay, overthink or make it harder than it needs to be.
What you're applying for
I build training that helps you get stronger without guessing what to do every session.
I help you create a calorie deficit with structure, not panic, extremes or Monday restarts.
I make the training, food and recovery clear enough for you to actually progress.
I help you build habits that survive work, stress, weekends and imperfect weeks.
What do you get?
Clear targets, meal structure, protein, portions, cravings and weekend strategy.
A plan built around your goal, your schedule, your current level and your recovery.
You tell me how the week went. I review the details and decide what should continue, simplify or change.
I help you with decisions, routines, planning and what to do when motivation drops.
How we work together
You don't need to know exactly what you want — you just need to know where you stand. We figure out the rest together.
We have a call where I understand where you are now, what you've tried and what your real life looks like. I'm honest about whether I can help or not.
You get a training plan, nutrition structure and clear guidelines built around your schedule. Everything lives in an app so you carry it with you.
You train, eat and log. I'm close by over messages for questions that come up, and every week we review what happened.
When something doesn't work, we change it. When something works, we build on it. The plan is alive, not a template to be followed blindly.
Is it for you?
Not just motivation. I tell you what I see, what matters and what I'd change first.
I look at food, training, sleep, stress and weekends. Not to judge, but to find the pattern that keeps pulling you back.
You don't disappear into an app. I follow up, challenge you and adjust when life gets messy.
My ambition
My ambition is simple: I work with you until you reach the result you want — not until a program happens to end. And I'm available the whole way, not just at the weekly check-in.
Got a question before booking? Message me directly.
Message me on InstagramWe work toward your result, not an end date. I don't quit until you're there.
When daily life gets in the way, you can reach me and get an answer — not wait a week for the next check-in.
Frequently asked
All coaching is online. You get a training plan, nutrition structure and weekly check-ins through an app and messages. That means we can work together no matter where you live — and you have me close by when the week gets messy, not just once a week in a gym.
I go through the price on the first call. By then I understand your goal and what you actually need, and can show you what the setup costs and why. The call is free.
At least three months. It isn't to lock you in — real changes in training, nutrition and routine take time to build. In less time we don't get to see what trips you up, adjust the plan and create something that holds up after we stop working together.
Clearer habits and better energy usually show within a few weeks. Visible physical change takes longer — typically 8–12 weeks before it really starts to show, depending on where you start and what your week looks like. I'll tell you honestly what's realistic for your starting point.
Apply
I want to hear your goal, what you've tried and what usually gets in the way. If I believe I can help, I'll show you the direction. If not, I'll tell you honestly.
What's included
3-month minimum. Premium 1:1 — price discussed on the first call.
You don't need to prepare anything perfectly. Come as you are. I talk through goals, daily life, food, training and what usually stops you from staying consistent.
What happens on the call
Prefer Swedish? Switch language in the top-right.